Privacy Policy

Last updated: 17 September 2026

1. Who we are

SM CONCIERGE LTD (company number 16952815), registered in England and Wales, is the controller of the personal data described in this notice. In this policy, “we” and “us” mean SM CONCIERGE LTD.

This notice explains what we collect when you use this website or send us an enquiry, why we process it, who we share it with, how long we keep it, and the rights you have.

2. Data we collect

  • Identity and contact data — the name, email address and telephone number you enter on an enquiry form.
  • Enquiry data — the service, region and message you submit, and where relevant the event, package tier or timeframe you select.
  • Technical data — your IP address and request headers. This is processed by our servers whenever you submit an enquiry, in order to apply rate limiting and bot detection. This happens independently of cookies and does not depend on your cookie choices.
  • Usage data — information about how you move through the site, collected by analytics and advertising cookies. This is only collected if you accept those cookies.
  • Preference data — the cookie choices you make, stored so we do not have to ask again.

We do not ask for payment card details, identity documents or financial information through this website. Please do not send them to us by email.

3. Why we process it, and our lawful basis

Why we process your personal data, the data used for each purpose, and the lawful basis we rely on under the UK GDPR
PurposeData usedLawful basis (UK GDPR)
Reviewing your enquiry and replying to youName, email, phone, and the service, region and message you submitArticle 6(1)(b) — steps taken at your request before entering into a contract
Keeping a record of the enquiry in our CRM so the request is not lost between the people handling itName, email, phone, enquiry detailArticle 6(1)(f) — our legitimate interest in running an orderly private office and keeping business records
Protecting the enquiry forms from automated abuse (rate limiting and bot detection)IP address and request headersArticle 6(1)(f) — our legitimate interest in keeping the site and our inbox usable and secure
Measuring how the website is used, and measuring advertising performanceUsage and device data collected by cookies and similar technologiesArticle 6(1)(a) — your consent, which you can withdraw at any time

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and you can object at any time using the contact details below.

4. Who we share it with

We do not sell your personal data. We share it with the service providers below, who process it on our instructions:

  • SupabaseDatabase hosting. Every enquiry submitted through this site is stored here.
  • ResendSends the confirmation email to you and the notification to our office. Delivery is carried out on Amazon SES infrastructure.
  • AttioCustomer relationship management. Receives a contact record with your name, email and phone, plus a note containing your enquiry.
  • VercelWebsite and API hosting, plus the bot-detection service that protects the forms. Processes connection data such as your IP address as part of serving the site.
  • GoogleAnalytics and advertising measurement. Only receives data if you accept analytics or advertising cookies.

Where regulated work is involved, we introduce you to licensed specialists — for example an aviation operator, law firm or tax adviser. We only pass your details to them with your agreement, and once we do, they act as a separate controller under their own privacy notice.

We may also disclose personal data where we are required to do so by law, or to establish, exercise or defend legal claims.

5. International transfers

Some of the providers listed above operate outside the United Kingdom, including in the United States. Where personal data is transferred outside the UK, that transfer is made under an appropriate safeguard recognised by UK data protection law — in practice the International Data Transfer Agreement, or the UK Addendum to the European Commission’s Standard Contractual Clauses. You can ask us for details of the safeguard that applies to a particular transfer.

6. How long we keep it

  • Enquiries that do not lead to an engagement — deleted 24 months after our last contact with you.
  • Records relating to clients we go on to work with — kept for 6 years after the engagement ends, so that we can meet our legal, tax and accounting obligations and defend any claim brought within the limitation period.
  • Analytics data — retained according to the retention period configured in Google Analytics, after which it is deleted automatically.
  • Rate-limiting data — IP addresses used for rate limiting are held only transiently, in memory, and are not written to our database.

7. Cookies and analytics

Analytics and advertising cookies are disabled by default. Nothing is set until you accept them, and you can change or withdraw your choice at any time through the cookie settings on this site. Where analytics is enabled, IP addresses are anonymised before they are stored by Google Analytics.

Our Cookie Policy explains each category in more detail.

8. Security

Enquiries are transmitted over an encrypted connection and stored in a hosted database with access limited to the people who need it to handle your request. The forms are protected by rate limiting and bot detection. No system is completely secure, and we will tell you and the Information Commissioner’s Office about a personal data breach where the law requires it.

9. Your rights

Under UK data protection law you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request erasure of your data
  • Object to processing carried out on the basis of legitimate interests
  • Request restriction of processing
  • Request transfer of your data to you or another controller
  • Withdraw consent for cookies at any time, without affecting processing carried out before you withdrew it

To exercise any of these rights, contact us using the details below. We will respond within one month. There is no charge unless a request is manifestly unfounded or excessive.

If you are unhappy with how we have handled your personal data, you can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would appreciate the chance to address your concerns first.

10. Changes to this policy

We may update this policy. Any change is published on this page with a revised “Last updated” date. Where a change materially affects how we use data you have already given us, we will take reasonable steps to tell you.

11. Contact us

  • By email: VIP@smconcierge.com
  • By post: SM CONCIERGE LTD, Berkeley Square, London W1J, United Kingdom
  • By phone: +44 788 6077 751